Bosch Partnering with Serenbe to Showcase Geothermal

 Award-winning sustainable community

A sustainable community

 Just Southwest of Atlanta, GA there is an award-winning development named Serenbe Community.  The founders, Rawson Haverty and Steve and Mary Nygren created Serenbe to be an example of balanced cialis cost 20mg community development.  In order to achieve balanced community development, they focus on land preservation, agriculture, energy efficiency, green building, walkability, high density building, arts and culture, and community living for multiple generations.  Because a key part of their strategy is energy efficiency and green building, Serenbe has partnered with Bosch to build three new homes featuring energy efficient Bosch products and allow Bosch to build the brand new Bosch Experience Center.

A mutually beneficial partnership

On March 28th, 2012 Bosch announced its partnership with Serenbe Community.  The first partnership of this kind for Bosch, they are hoping to show homeowners that it is possible to build a very sustainable home without stress and a lot of extra cost.  When a homeowner decides that they would like to incorporate sustainable and energy efficient technologies into their home, there is often a good deal of stress involved in this process.  The high cost of these products and the lack of expertise in homeowners can make this a daunting task.  To meet these needs, Bosch has designed product portfolios that homeowners can choose in a one-stop-shop kind of experience.  In describing these portfolios, one of the founders of Serenbe, Steve Nygren says, “With the complete suite of Bosch products, we provide a unique one-stop solution – a critical issue for home builders, installers and consumers.  It’s now possible to not only achieve energy efficient performance, but also retain a reasonable entry price point for the US consumer of approximately $250,000 – which helps diminish a major roadblock for widespread sustainable technology adoption.”  Technology has now increased to the point where it is possible to buy a $250,000 highly sustainable home.  This pricetag is right on par with the 2011 average US home price.

High quality geothermal units

Bosch Geothermal Heat Pumps are at the core of Bosch’s sustainable portfolios.  Since acquiring Florida Heat Pump in January of 2007, Bosch has taken their geothermal heat pump product line and turned it into one of the most efficient geothermal heat pump systems in North America.  In 2011, the TA Bosch Geothermal product line was the only complete heating/cooling line to receive the Energy Star® 2011 Most Efficient recognition.  With very high efficiency ratings and the reliability that comes from a manufacturing company with over 125 years of experience, Bosch geothermal heating and cooling units will continue to play a large role in shaping the geothermal industry in the US.

Helping grow the geothermal industry

“Building a new home can be a great experience. But balancing performance, efficiency, and aesthetics can also create a lot of stress with the many choices that have to be made.

Our goal is to offer a portfolio of products designed to address these priorities, thus facilitating a simple “peace of mind” solution for sustainable living decisions,” says Ervin Cash, president and CEO of Bosch Thermotechnology of North America.  In this new partnership with Serenbe, Bosch will be able to be able to show homeowners that energy efficiency is possible without losing your hair and paying a fortune.

What are your thoughts on this partnership? If you haven’t seen it yet, check out Bosch’s geothermal commercial!

Comments (3)

 

  1. I completely agree with what you are saying about buying a sustainable home for just $250,000. However my question to you, is do you think this is feasible with the current economy? With the housing market still in its fragile state, I find that people are not willing to take a risk on different things, especially things they aren’t familiar with. Personally I think it’s a great idea, and it’s something I will keep my eye on.

    • Travis says:

      Hey Melisa,

      Thanks for the comment! I do agree that forking out earnings in a fragile economy can be quite daunting, especially when you’re unfamiliar with the technology with which you’re hedging your expenses. Therefore, the onus is on people like us to educate, educate, educate! Friends. Neighbors. Our children. In doing so, we can help each other to make the informed, confident decision to go all in on a sustainable home.

      Stop back soon!

  2. Larry Klug says:

    Working in the HVAC Industry,I find a lot of forward thinking homeowners looking to retrofit their residences. There are also many people planning ahead and when they decide to build their home, consider geothermal a viable option. I do wish more homeowners pushed this option as they show different plans, windows, and doors, because the ROI for a product like geothermal is exceptional for a family that plans to live in their home for more than 10 years. Thanks for the article.